As a business owner, you know that social media is a key to thriving. But you may not know that there are certain psychological tricks you can use to boost engagement on your social media platforms. With these hacks, you can engage followers and get more leads from your social media accounts. For instance, according to campaign strategist Crosby on benefits of polls, people have been using polls as one of their marketing strategies. Does it sound fantastic? If so, keep reading. We’ll reveal the best psychology hacks for social media that many pro marketers use.

Enable Social Media Shares to Leverage Social Proof

One psychological principle you can use to your advantage on social media is social proof. This is the idea that people will be more likely to do something if they see that others are doing it. When it comes to social media, this means that users are more likely to engage with your content if they see that others have already engaged with it.

Start Using Happiness in the Headlines

Did you know that positive emotions are more contagious than negative ones? This is known as the “emotional contagion” effect, which means you can increase the positivity of your social media content by simply using positive words in your headlines. In fact, one study found that headlines with positive emotional words were more likely to go viral than those with negative emotional words.

Set Up Excitement With Social Media Posts

Aside from that, you can also use the principle of “anticipation” to increase the excitement for your social media content. This is the idea that people will be more interested in something if they know it’s coming. You can set up anticipation by using countdown timers, teaser images, and other content types that build suspense. When done correctly, this can be a great way to increase the reach and engagement of your social media posts.

Hang Out and Have Fun With Your Social Media Followers

In fact, one study found that people are more likely to engage with brands on social media if they feel like they have a personal connection to the brand. This is why it’s important to humanize your brand on social media and show off the personality of your business. One way to do this is to host regular social media events, such as Twitter chats, Facebook live sessions, and Instagram Live.

These events give your followers a chance to interact with you and your team personally, which can help create a strong sense of connection. All in all, by using these psychological tricks, you can engage your social media followers and get more leads from your accounts. So, what are you waiting for? Start using these hacks today and see the difference they make in your business’s social media engagement. At the very least, you’ll be able to increase your reach and get more people interested in what you have to say.…